Take-Two, the publisher of well-known properties such as Grand Theft Auto, XCOM, and NBA2K, has bought mobile titan Zynga in the second-largest deal in the history of video games, behind only Microsoft’s eventual acquisition of Activision Blizzard.
Take-Two’s $12.7 Billion Purchase
According to an online gaming journal, the plans were authorized, and the overall cost of the acquisition is a staggering $12.7 billion. Farmville and CSR Racing 2, the most popular mobile racing game, are two of Zynga’s most well-known small screen offerings.
Take-Two Strauss Zelnick, the chief executive officer of the firm, expressed his company’s enthusiasm towards the transaction by stating that they are thrilled to complete their combination with Zynga, which is a great step to increasing their Net Bookings from mobile, which is the fastest growing segment in interactive entertainment while offering significant cost synergies and opportunities for revenue. He also said that by bringing together their great talents, exciting pipelines of games, and industry-leading capabilities and technologies, they believe that they can take their portfolio to another level of innovation, quality, and creativity.
Next-Generation of Mobile Gaming
Zynga CEO Frank Gibeau said that they are excited for the next generation of Zynga’s mobile platform, diverse offering of games, free-to-play expertise, and incredible team to join the Take-Two group. They are eager to keep building their portfolio of games that can easily reach broader markets and lead to growth for this chapter of Zynga’s history.
Perhaps more Take-Two games will be ported or adapted for mobile devices in the coming years. This agreement follows recent financial forecasts that forecast the release of over 69 Take-Two titles over the next three years. Only time will reveal the results of this historic combination. The acquisition culture in the gaming business is expanding. Sony recently appointed a Director of Corporate Development to spearhead growth potential through acquisitions, and Microsoft’s Phil Spencer reaffirmed Xbox’s commitment to purchasing “good-fit” companies.