Lionel Messi’s 2022 World Cup post is now the most-liked photograph on Instagram, but before that, the photo with the greatest number of likes was that of a humble egg. The story behind the popular egg started with Kylie Jenner. She held a record for the most liked Instagram post. She had uploaded a photograph to the platform showing the tiny hand of her newborn baby Stormi holding onto her thumb.
Breaking the Record
The image held the top spot for almost a year and received 19 million likes for the entire time it stayed posted. A London advertising executive called Chris Godfrey and his friends Alissa Khan-Whelan and CJ Brown planned to dethrone Jenner. They did it with a picture of an egg on a white background posted on Instagram. It had a caption, “Let’s set a world record together and get the most liked post on Instagram. Beating the current world record held by Kylie Jenner (18 million)! We got this.”
And it worked. Within 10 days, the picture got famous and became the most-liked image on Instagram. The post got 10 million likes and retained its top position until Dec 2022 when the FIFA Men’s World Cup in Qatar was held.
A Publicity Campaign for Mental Health America
A later picture that the trio posted showed the egg starting to crack. The follow-up image showed that it was buckling due to the weight of pressure social media fame gave it. The interesting part is that the photo was part of a publicity campaign for Mental Health America.
Andrew Essex, CEO and founder of Plan A, a creative holding company, said that being able to get a lot of people to pay attention to an egg picture was not normal. He called the event a fluke. Chris agreed with the statement and argued that the fluke caught the world’s attention and what they did with the attention counted.
Dethroning an Egg
On December 18, 2022, Lionel Messi posted photos with the Argentina men’s national football team trophy after winning the 2022 FIFA World Cup, ending the egg’s Instagram reign as the most-liked photo.
There’s no need to worry, though. Someday, something even more epic and strange than the egg will come along and will once again dethrone the celebrity photos holding the most-liked photo spot. Until then, we’ll always remember the egg.
If you believe that the World Cup in Qatar was the pinnacle of last year’s sporting competition, wait until you see this! Introducing the Balloon World Cup, it’s a competition that combines all the elements of a sporting event you could ask for. The goal of the game is similar to the one you might play with your friends at a birthday party rather than kicking a ball into a net.
About the Balloon Sport’s Rules
Players participating in the game score points if the balloon touches the ground before the opponent does. There is one plot twist, though, they are only allowed to strike it upward, as slamming it to the ground will not earn them more points. Also, they are only allowed to use their hands. Players cannot obstruct the path of their competitor’s path to the balloon. Furthermore, they can’t just touch the balloon the entire game. Players can only touch it once before their opponents touch it. The matches are two minutes long, except for the World Cup final, which lasts a tense five minutes!
What an Unusual Game!
If the teams are tied at the end of the regulation time, there are no penalties. They play overtime, during which the players are only allowed to touch the balloon with their feet and heads. The place where they play the game can be considered quite unusual. Instead of a field, there is a room filled with everything from vehicles to furniture. Even though the whole game has pretty straightforward rules, the sport offers all the energy, action, and competition, not to mention the thrills, that a spectator sport can offer. Teams from all over the world are competing.
Who needs soccer when grown men are clambering under tables and climbing over vehicles to tap a red inflatable balloon? It’s a sport that the entire family can enjoy! The sport was founded by former Spanish soccer player Gerard Pique and Twitch streamer Ibai Llanos. It’s a two-year-old tournament that has developed a cult following online since it held its event at the PortAventura World resort in Spain last year.